THE CHALLENGE

High volume content creation with poor user experience and a complex client-managed CMS.Increase audience understanding of new industry leading recruitment approach to encourage sales leads.

It isn’t always business as usual at Titus Talent. By continuously
questioning the industry norms and pushing the boundaries on every
project they work on, they strive to set themselves apart from your typical
Performance-Driven recruiting firm. That idea translated to their web
presence. Took advantage of increasing web traffic and integrated with an
inbound marketing program to optimize the website for conversions.
Titus was stuck in a Hubspot limbo. We often see this with brands without a
knowledgable web consultant, and it limits how you can market your site
and optimize for SEO. Our challenge resided in taking that experience 20x
into the future, allowing Titus more control, flexibility, and potential for
growth online.

THE SOLUTION

Refresh the brand using a digital-first approach with a goal of
funneling prospects down a journey to ultimately purchase.

MY RESPONSIBILITIES

• Lead internal and external site discovery sessions
• Create proposal balancing audience, functionality and
  budget
• Create GatherContent templates and manage migration
• Create IA
• Design wireframes
• Animate lo-fi prototypes
• Create User-flows for Inbound Marketing
• Art direction of photo and video shoot
• Design and Develop Hubspot Workflows
  • Landing Page(s)
  • Whitepapers
  • Form
  • Triggered Email Releases
• Present inspiration and concepts
• Design single concept direction while overseeing second
  designer and presentation to client
• Taking approved design to completion on all designed
  templates (desktop, tablet & mobile)
• Work with external development firm on functional specs
• Monitor backend development
• Lead QA Effort