Hello, I'm Erik Spooner! Think more, design less.

EXPERTISE

STRATEGY

Strategy is the underlying foundation of every great brand experience. Strategy that is centered on clarifying a brand’s message to inform their decisions and shape their actions.

RESEARCH & ANALYSIS
TREND & INSIGHT
CUSTOMER EXPERIENCE
BRAND PLATFORM & POSITIONING
GO-TO-MARKET PLANNING
CONTENT & MESSAGING

DESIGN

From voice to tone to style, every expression matters. Brand design shapes a brand experience by creating identity touch points from design systems to key messages.

BRAND IDENTITY
VISUAL LANGUAGE
REBRANDING
BRAND CAMPAIGN
SIGNATURE ASSETS
BRAND GUIDELINES

DIGITAL

Creative functionality with intuitive design makes every interaction more meaningful. Embracing digital as an extension of the physical brand has the power to elevate the experience.

FRONT END WEB DESIGN
UI DESIGN
UX STRATEGY
APP DESIGN
CMS INTEGRATIONS
DIGITAL ADVERTISING

Latest Work

Check out some of the latest projects I've had the privilege to work on.

Bridging the Gap Between Creativity & Strategy

See Latest Work

EXPERIENCE

1.
SR. DIGITAL PRODUCER
- STIR Advertising, 2014-2018: From creation to completion of anything digital, including but not limited to: Project Definition, Project Scope, Wireframes and Site Architecture, Visual Design, Site Development/Management of Developers, Site Testing, Launch & Site Maintenance.
2.
LEAD DESIGNER
- Caffeine Studio, 2013-2014: Communicates design vision, results, and stories to a variety of audiences (internal/external) informally and at a high level. Manages the presentation of projects at all stages, design reviews, sales meetings, customer/client interaction. Creates innovative front end development and designs using best practices in user experience. Works with back end developers to bring web projects to life. Develops WordPress sites using latest technology with the ability to view on multiple platforms.
3.
GRAPHIC DESIGNER
- MRA—The Management Association, 2007-2013: Successfully creating fresh advertisements from concept through completion. Construct brochures, newsletters, e-alerts, logos, and other collaterals while maintaining brand standards. Lead designer for an association managed by MRA. Assist sister organization in developing new brand. Construct collaterals for seminars, keeping consistent and error free programs material. Animated a short flash film portraying MRA’s purpose. Coordinated logistics and marketing of annual conferences. Manage the daily interaction between clients and designers ensuring completion of projects. Coordinate vendor negotiations for finalization of print project. Organize and maintain meetings between customer and designer.
4.
GRAPHIC DESIGNER
- Kohl’s Department Stores, 2006-2007: Created 150+ Ads on a weekly basis. Process included: Obtaining information from marketing team, sizing templates, revising information in template, and finishing up with confirmation of ad placement with vendors. Proofing and quality control of files. Visualizing and conveying a creative strategy including a web banner and classified ad for future advertising. Created logos for internal website. Constructed loss prevention posters. Designed posters that were placed on registers at Kohl’s Department Stores. Made edits on Beauty Boutique binder, which portrayed the layout of beauty products in Kohl’s Department stores.

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